KnowledgeVision in Action: Examples from our Clients
KnowledgeVision is already at work all over the world, in some of the most forward-looking technology, financial, healthcare, professional services, not-for-profit, and educational institutions. While the vast majority of KnowledgeVision presentations are proprietary and are not shared on public websites, here are some public examples of KnowledgeVision at work.
A Technology Leader Goes to Market with KnowledgeVision
Alcatel Lucent has embraced KnowledgeVision as the foundation of its video content creation strategy. Several times a week, the company’s digital content team turns out everything from product demos to expert briefings to thought leadership pieces, all on KnowledgeVision. KnowledgeVision’s interactive transcript and content-search feature is an important part of these presentations.
In this example, division president Tom Burns lays out a product vision initiative for Alcatel-Lucent entitled “Change the Conversation”.
“KnowledgeVision is the next generation of content delivery,” says Ed Youngblood, Director of Multimedia and Video Strategy at Alcatel Lucent. “It embodies the open nature of the web, merging multiple media forms – video, audio, text and attachments – delivering a much more powerful message and richer user experience.”
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View these other KnowledgeVision presentations from Alcatel-Lucent:
Telling a Product Story about a Better Fish
The folks at Australis Aquaculture worked with a video producer, DigiNovations, to create this beautifully-crafted KnowledgeVision presentation that combines field-shot video footage, studio-shot greenscreen footage, and a PowerPoint presentation into a fascinating story of Barramundi, the sustainable species of Sea Bass. It’s a great example of KnowledgeVision being used as a storytelling medium.
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Presenting an Architectural Vision and Master Plan
KnowledgeVision is at its most effective when it combines an expert storyteller with a rich illustration of the concept that storyteller is explaining. Video allows the storyteller to use the full range of human communications devices: body language, facial expressions, gestures, tone of voice, and props. And a good presentation shows things that are not possible for words to fully describe, no matter how eloquent the presenter.
Boston’s Museum of Science is using KnowledgeVision to tell the powerful story of a new vision for this iconic museum’s future. The storyteller here is Peter Kuttner, President of Cambridge Seven Associates, who is leading the project. Peter describes and illustrates that collective vision in a riveting presentation that took just a few hours to produce on KnowledgeVision but will endure for years as the Museum of Science garners support for the project.
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Extending the Reach of a Keynote Talk: SellingPower on Sales 2.0
Potential lead-generation content is all around us. Every time the leader of an organization gives a talk to an audience, it’s a potential website asset for lead generation.
In this presentation, SellingPower Founder and CEO Gerhard Gschwandtner gives a keynote talk to the 2001 Sales 2.0 conference in Boston. The content will now be used by the organization for lead generation and content marketing on the SellingPower website and email campaigns.
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Showcasing Subject-Matter Experts: Where are Gold Prices Headed?
As the world’s leading and most diverse derivatives marketplace, CME Group is helping businesses everywhere mitigate the myriad risks they face in today’s uncertain global economy allows them to operate more effectively, create more jobs, and pass benefits on to consumers. When CME has a complex message for the market about anything from the outlook for gold prices to the impact of the weather on livestock futures, its team uses KnowledgeVision to gets its subject-matter experts and their analytical material in front of the public.
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Engaging Learning Conference Attendees
One of the premier conferences in the world, Elliott Masie’s Learning 2011 conference, has made considerable use of KnowledgeVision in its conference programming. In this example, one of the conference’s “faculty” members, Rick Baker, who leads field training at J.C.Penney, previews his conference session on measuring the ROI of field training on the iPad.
KnowledgeVision’s production tool, KVStudio, was distributed in advance to a number of faculty members for the Learning 2011 conference. Each of them made their own preview presentation, each of which was embedded into the Wikis for each of the conference tracks. Because KVStudio is so easy to learn and use, these faculty members were able to produce their presentations themselves, with no special training or assistance.
KnowledgeVision and the Masie Center are collaborating on a number of learning projects that will break new ground in how companies and organizations teach and learn.
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Conveying Important Medical Information: Pain Relief for Osteoarthritis Patients
When conveying important health care information to providers, it’s important to combine the authority of a medical expert with the precise detail that’s available through synchronized PowerPoint slides and accompanying footnote references. In training physical therapists on the proper use of its viscosupplement injections for helping osteoarthritis patients find pain relief, Genzyme features a KnowledgeVision presentation for its in-service training.
The presenter is an authority in the field, Dr. Joseph J. Ruane, who among other things is team physician for the National Hockey League’s Columbus Blue Jackets. The video was produced with the assistance of an independent marketing agency, Partners & Simon.
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Executive Briefing for a Membership Association
With a far-flung membership of more than 400,000 pilots and aviation enthusiasts, the AOPA faces a special challenge to keep its members up to date on critical initiatives it’s taking on its members’ behalf. This is an example of how the association’s executives used KnowledgeVision to brief the AOPA President’s Council, the leading supporters of the organization’s work.
This presentation uses the KnowledgeVision playlist feature to organize and present five different presentations in a single KnowledgeVision player, making it easy for viewers to navigate and access more than an hour of material.
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Delivering Live Streaming Courses Around the World
When LLM Bar Exam was looking for a platform that could reliably deliver live streaming courses for bar exam students in 80 countries all over the world, they turned to KnowledgeVision. Today, thousands of foreign students take both live and on-demand courses to study for the New York bar.
The course faculty delivers its lectures in a classroom in New York, and the content can be seen instantly all over the world. Students can submit questions through an interactive player, and the questions are displayed to the faculty member who can then field the questions during the course of the lecture.
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Live Webinar: How to Become a Video Blogging Powerhouse
When online video powerhouse Brightcove hosted a video webinar with video blogging guru Steve Garfield to showcase its new live streaming service, it turned to KnowledgeVision as a way to present synchronized slides and footnotes to complement the experience.
KnowledgeVision supports both live and on-demand synchronized video experiences, and turning a live program into an on-demand program can be accomplished in a snap.
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Investor Relations on KnowledgeVision
KnowledgeVision is proving to be a terrific tool for investor relations — quarterly earnings presentations, analyst briefings, virtual roadshows, and investor alerts.
By showing the CEO, CFO, and/or senior executives alongside detailed presentations slides, and making it easy to navigate to specific points in a presentation, KnowledgeVision is simply the most effective way to present investor information.
Boardroom Radio has been using KnowledgeVision to create a network of investor presentations, such as this CEO briefing on a major asset sale by Exco Resources LTD.
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Creating an Enhanced Interview: Innovations in Video Marketing
Everyone knows how to put an interview on the internet these days…but the new state-of-the-art is to turn that interview into a high-information, interactive experience.
Recently, DemandGen Report publisher Andrew Gaffney interviewed KnowledgeVision CEO Michael Kolowich about innovations in video content marketing, and turned that interview into an interactive experience with KnowledgeVision.
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Extending Content Shelf Life:
The MassTLC Sales & Marketing Summit
One of the big challenges that organizers of a major conference program face is how ethereal the content is: once the room empties out, the material and the moment are often gone for good. Audiotapes of the conference sessions don’t do it justice, and even straight videotapings fail to capture the full detail of the presentations.
When the Massachusetts Technology Leadership Council held its 2011 Sales and Marketing Summit, the summit organizers asked KnowledgeVision to capture the material — both for review of those who attended and to be able to distribute the content to those members unable to attend. They employed KnowledgeVision’s playlist feature to get the entire three hours of material into a single KnowledgeVision player, so that it’s easy to navigate through the material and access the right moment.
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Explaining a New Service Concept: Primary Health Care
When Qliance Medical introduced a whole new concept in health care, the company wanted to incorporate an online video presentation to explain on its website how the concept works. Today, thousands of viewers every month get the Qliance service approach explained to them in a 2-minute KnowledgeVision presentation given by Dr. Garrison Bliss, Qliance’s medical director. Qliance likes the authority lent by the video presence of Dr. Bliss, complemented by the reinforcement of synchronized PowerPoint slides, to convey this breakthrough health care concept.
The Qliance idea is catching on quickly in Washington state, and is beginning to be rolled out across the country.
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Thought Leadership on the Global Economy
One of the world’s leading strategy consulting firms, The Parthenon Group is using KnowledgeVision to present a series of online presentations that feature the firm’s thought leaders. In this presentation, Partner and Chief Economist Roger Brinner discusses “Unappreciated Facts about the Global Economic Setting”.
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