KnowledgeVision - Project Yourself. Anytime, Anyplace, Online.

Support Portal | Blog | Client login: KVCentral

Contact Sales (781) 259-9300
 
 

Using Rich Media Content To Drive Leads


Ever wonder how you can build brand awareness but also track important marketing metrics like cost per lead and conversion rates? Tom Bishop attended the MarketingProfs B2B Marketing Forum and sat in on a session that covered exactly how it can be done. Here is Tom’s KnowledgeVision presentation about the session:

Welcome To Boston

Hello again! Today I’m in Boston for the MarketingProfs B2B Marketing Forum. It’s a great event and a great organization. Even the coffee is good (sip), so I’ve heard. This is tea (hold up cup).

Anyway, there are five tracks of sessions on branding, lead generation, content marketing, communications and of course social media. And it’s a shame that I can’t watch all of them, but that’s how these events work.

It’s kinda like marketing, there really is something for everyone out there, but nobody can drink from the firehose, so to speak.

A Case Study on Rich Media

I want to offer a little recap on one of the sessions I’ve been in today. The first was with Mike O’Toole and Matt Magee from PJA Advertising and Patty Foley-Reid from Iron Mountain.

They talked about how online campaigns using rich content like video, combined with social media, mobile and other traditional avenues are essential for improving brand-awareness campaigns, making them more able to deliver demand generation metrics like sales qualified leads and cost per lead.

The Iron Mountain rich content example was an excellent case study for video and rich content, because it really is more engaging for viewers, and the videos are sharable. PJA Advertising even made clever rich media banners for LimeLight that mimic video and capture attention.

This tells me a few things. It’s possible to think of many ways that online content for brand awareness can be turned into something more accountable for lead generation and ROI, but the focus on rich content makes it clear that people in business to business are still people when they’re searching for business solutions. They respond to rich content that is attractive and engaging. And using rich content like video and moving banners can help you turn brand awareness into a solid return on your marketing investment.

And now I need to grab more tea.

Thank you for watching.

Originally posted on the KnowledgeVision Fresh Ideas Blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 
 

Contact Info


(781) 259-9300

Our Headquarters Address

Lincoln North
55 Old Bedford Road, Suite 103
Lincoln, Massachusetts 01773


View Larger Map and Get Directions

What Our Clients Say

Ed Youngblood, Alcatel-Lucent:
"KnowledgeVision is the next generation of content delivery."

Dr. Stephen Gardner, Baylor University:
"KnowledgeVision gives you a lot of flexibility in creating great looking online presentations. I don’t know any other technology that gives you that kind of control."

Michael Morton, Diversified Business Communications:
"There’s no other good software that does what KnowledgeVision allows us to do."

Steve Fowler, VideoExperts:
"We couldn't be happier with the unique branding, efficient navigation, and overall viewing experience that KnowledgeVision provides."

Doug Jensen, The Aberdeen Group:
"It's brought our research to life."

Shannon Hart-Reed, Oxfam America:
"It answered my prayers."