In our recent webinar entitled “Learning with (re)Purpose! – How to Turn Any Event into Durable Online Video Learning Assets,” our CEO and Founder, Michael Kolowich, discussed how to create and repurpose content into online video. Topics covered included the differences between designed vs. captured learning content, where to find captured content, and how to create, capture, store and distribute video assets.
Designed vs. Repurposed/Captured Content
First off, Michael Kolowich discussed the differences between “designed content” and “repurposed or captured” content. Designed content can be highly structured in its design and approach while captured content is much more free-flowing and can be significantly less structured. Both types of content have a place in any organization’s repertoire, so make use of whatever works best for you.
Why Captured Content Wins
But why captured content as opposed to designed content? Typically speaking, captured content is significantly less expensive to produce and/or repurpose for online use. Some great examples of where to find eLearning content that is perfect to use for repurposing include: employee orientations, company meetings, sales meetings, management training sessions, executive keynote sessions, chalk talks, and lunch and learns. If these don’t get you the content you are looking for, there is one area left that is a veritable goldmine for you to capture content: customer events. Customers can provide you with a very deep understanding of exactly what they want, all while providing you with the content you need.
How KnowledgeVision Can Help
Michael went on to explain what KnowledgeVision is capable of doing and creating for online learning assets. He even showcased the recent Marketo User Summit where over 50 recorded sessions were neatly compiled into an easy to use library of content that is available 24 hours a day, 7 days a week. Visitors can look up sessions by track, by use, by experience level and even through a simple text-based search bar. All of these aspects make for a very powerful learning experience with a wealth of information at the fingertips of each visitor.
Content to Make a Compelling Presentation
So what are the main types of content that make for compelling presentations? Basically it breaks down to two main elements supported by a very strategic group of other elements:
- Static content- existing slide decks, charts, and images that already live within your organization.
- A natural storyteller who can be captured on video to bring these items to life and engage the audience.
Once you have these two elements, you are close to finishing your compelling presentation, and the rest should come easily.
Thankfully, KnowledgeVision makes it easy to compile all the main and supporting elements together in one very easy to use interface. KVStudio allows you to create your presentations on the fly by uploading the static assets, creating a clickable table of content for navigation, and creating dynamic reference links for footnotes and virtual handouts. Additionally, searchable transcripts help with ADA compliance and the customized player will fit in just about any website.
The Production Process
The next section of the webinar discusses the production process and all materials needed. First in the process is how to capture the presentation materials from wherever they may have originally resided. Next, is assembling them into a multimedia format using KnowledgeVision’s KVStudio. Finally, there are various options to effectively store and distribute your presentations.
Capturing information does not have to be a huge project if you use a little forethought. Both the narration and the slides need to be captured so they can be put together in the finished project. Of course, how you go about this will vary from source to source. Content you capture yourself will most likely be different from content you get from other sources because not everyone captures content the same way. Regardless of what type of content you are capturing, there are a few key aspects that you need to focus on: your camera, tripod, audio, lighting, and preparation:
There are a variety of ways to capture raw content, but at the most basic level, you will need to include either a good quality webcam or ideally a “prosumer” grade video camera that records to card media. To take your videos to the next level, use a video camera that has an XLR audio output. XLR’s are an industry standard for audio components, so if you are somewhere where there is already a microphone set up, you can just ask for an audio feed and plug it right into the camera.
The camera is important, but just as important is choosing the correct tripod. It may seem like an obvious thing to point out, but you need to choose a tripod made specifically for video use and not a tripod meant for use in photography. Photography tripods are meant to be static and will not move once you lock it into place. Tripods used for videography are meant to create a very steady shot while still allowing the camera to move and pan about. If you know that a person will stand and speak at ONE spot, such as a podium, you may be able to get away with a static tripod but since most speakers move around and even walk off the stage from time to time – you will want a tripod that can tilt and pan to capture all the action.
Good audio is far more important than you may guess. Viewers can typically tolerate a bad video but they will NOT tolerate bad audio. Many people think that just because their camera has a microphone on it, it will capture what needs to be recorded and they are all set. Unfortunately, this is rarely, if ever, the case. You should always have a microphone on the person speaking. This can be a standard wired microphone that they speak into or an even better option is using a wireless microphone that they wear and that sends the feed directly back to the camera. In either case, you will get a far better result from one of these external microphones than you would from a built-in microphone.
Other things to consider when capturing your video content include lighting, tracking any roving speakers, figuring out your screen shots with both the speaker and the video screen, and of course how much of the speaker you actually want to capture.
Lighting can be a tricky issue when not all stages and/or rooms are well lit. A podium may be very well lit, while the rest of the stage can be almost total darkness. If you let the speaker know they need to stay in the lighted area, you will hopefully be in good shape. If the stage is well lit and the speaker likes to roam around, you better be sure to bring your video tripod so you can pan back and forth following all the action. This is where a wireless microphone comes in very handy as it allows the speaker to move freely about and not be restricted by a cord.
Setting up your shots is also a good idea beforehand so when the speaker points to the big screen or holds up some prop, you will already know how you are planning on capturing this rather than trying to quickly think of something on the fly. As for placement in the shot itself, you should generally try to shoot from the waist up as this allows you to catch the facial expressions as well as all the hand movements.
When you are getting content from someone else, definitely ask for the digital files and not files from tape. Files from tape are an older way of handling digital video and requires a very specialized workflow to import and utilize. Ideally, you will get compressed files and all you have to do is trim and edit the footage. If not, there are a few really good options out there that can do it for you quickly and easily.
With KnowledgeVision, putting it all together is simple. Michael used his remaining time to run through how this can all be done in KnowledgeVision’s KV Studio:
- Upload the PowerPoint into the system and make sure that all slides are where they needed to be.
- Import the video into the system
- Add extra information, like links or notes in the footnotes section. The footnotes area is a place where the presenter can invite viewers to dig deeper, encourage the exploration of more assets, increase credibility by documenting sources and finally, unburden the main presentation from material that, while relevant, may be of a more limited interest.
This webinar ended with a reminder that content is all around us. Repurposed or “captured” content is a highly efficient and effective way to supplement your existing video learning assets. Doing a good job of capturing content is not “rocket science” and just a little forethought can go a long way towards making a much easier process.