Powerpoint presentations are part of everyday business life. Can’t live with them, and can’t live without them. Aside from the challenge of moving powerpoint beyond plain old bullets and text (and there’s usually lots of text!), what if you could add content that makes them more interactive? Read more …
ASTM delivers F2F training to ensure standards compliance. KnowledgeVision enables them to deliver on-demand training modules to more employees. The on-demand training includes searchable transcripts, chapters, notes and supplemental materials as well as a branded player. 2 min example.
“Hi, I’m Kelly from YourLogo. You recently attended our webinar, Attract Business with YourLogo. How did you like the presentation?”
Prospect A: “Well, Kelly, I’m sorry – I only saw a few minutes before our Sales VP called a meeting.”
Prospect B: “Kelly, I kept it on but I wasn’t really paying attention. Sorry.”
Prospect C: “Katie, is it? It was fine, but my connection went down somewhere in the middle.”
Prospect D: “Oh, I logged in but the install needed a password I don’t have. Sorry, uh, Karen…”
I’ll bet you or your sales team have heard every one of these after a webinar. Are they excuses? Probably not. It’s likely they actually happened. Poor Kelly has to call on all the people who joined the webinar to determine whether they were ready to buy something, or were gathering information.
Email. I once wrote about it sticking around much longer than anyone would guess, and I stand by that today. It was once believed that text messaging, mobile devices and social media would make email obsolete. Instead, email is as important as ever. Social updates rely on it, text is limited in reach and scope, and as for mobile, well, there’s a reason smartphones offer so many email apps.
That’s not to say that email has not evolved. Today, email senders design for mobile devices, social sharing tools are frequently included in messages, email drives the transactional experience, and email marketers work harder than ever not just to raise open rates and clickthroughs, but to get delivered in the first place.
It’s the flexibility of email practices that has allowed it to succeed against strong headwinds.
The biggest limiting factors for email have always been message size and security limitations, and this is even more important today because of the sheer volume of email being sent around. Rich content like video remains locked out of using email to reach an audience. This is not video’s fault. It’s because email clients, browsers, and ISP email limits are set to protect servers and prevent viruses, which use the same kind of scripts and objects used by embedded video.
Without these protections, many types of rich content, which can certainly be compressed small enough to be sent as attachments, could be played within browsers and most email clients. But that’s not the world we live in. That’s why, to see a video, you have to go to the source.
So you shouldn’t send embedded video in email, but you can send highly compelling images that link to your video. Here are 5 steps you should take to make email and rich content work great together:
We know it’s becoming a widely-discussed topic in education and in the technology world, but because the audience for e-Learning spans the globe, it is literally huge. The size of the total marketplace for online courses is the main reason so many institutions and organizations are putting their courses online.
It is also cheaper to deliver online courses, because the presentation can be given once, and recorded for millions of views over time. Also, administration of student course involvement is automated and centralized.
The only issue with online courses is: How do you, as the teacher, make your presentations lively and dynamic for the people watching you online? Your slides and your delivery should be optimized for the web, yet still keep viewers interested and involved.
That’s why, this Thursday, Kirstin Lynde of Randstad Professionals and Michael Kolowich of KnowledgeVision will show how to bring on-demand training content initiative to life in Liven up! How to Bring Your Online, On-Demand Training Content to Life with Video. It starts at 1PM Eastern time.
Retention. It’s one element of learning the teacher cannot control. Educators from to grade school through technical training programs and universities use well-known tools to help the learning process along, such as lecture, repetition, reading, demonstration, and practice. Each technique has varying effects on retention, though all are essential.
The big question is how to create and store the teaching experience so it can be replicated and spread widely. With e-Learning and use of the virtual space gaining in use and cachet, online teaching is gaining wide appeal. We’ll examine how a flipped* online video lesson can improve message retention and broaden the reach of an educator.
* The flipped lesson is one where all of the material is pre-recorded and developed for an online audience instead of originally produced as a live event.