Applications

In the quickly-changing world of content marketing and inside sales, rapid creation of engaging content is critical to success.  KnowledgeVision’s tools range from advanced tools for professional content creators to simple tools for individual professionals. Here are some of the ways KnowledgeVision is being used today to create compelling marketing and sales presentations and putting them online:

  • On-demand product demonstrations
  • Thought leadership
  • Sales training
  • Introductory sales pitches
  • Inbound demand-generation campaigns
  • Lead-nurturing content
  • Live webcasts
  • Product-expert chalk talks
  • Re-purposing webinar recordings to on-demand assets
  • Online customer conferences
  • Follow-up sales communications
  • Sales presentation modeling and feedback
  • Email campaigns
  • Channel sales enablement
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Features

Here are some of the features of KnowledgeVision that made it an ideal platform for marketing and sales:

  • Both video- and audio-narrated presentations supported with easy authoring tools
  • Both desktop and iPad-based authoring options
  • Clickstream capture gives actionable sales and marketing insight
  • Aggregate analytics tell how your content is performing
  • Patent-pending Engagement Scoring methodology turns views into action
  • Salesforce, Marketo, and other marketing/CRM system integrations
  • Dynamic calls-to-action synchronized to the presentation slides
  • Both on-demand and live webcast options
  • Slide animations faithfully preserved
  • Clickable chapters make it easy for viewers to navigate long-form material
  • Dynamic footnotes provide reference links and further explanations of material
  • Searchable transcripts help viewers go directly to relevant topics
  • Presentation slides can be easily updated or swapped, even after publication

Helpful Resources for Marketing and Sales Professionals

  • Flip the Webinar: How “Flipping the Webinar” Can Enhance Audience Engagement

      The webinar is ripe for reinvention. Come on a journey to stand the traditional webinar format on its head. This webinar brief discusses the latest thoughts by Michael Kolowich, founder and CEO of KnowledgeVision, on how the “flipped classroom” model can reinvent the webinar. In Read more ...

  • 8 Technology Statistics That Every Sales Enablement Director Needs to Know [Infographic]

    Sales enablement professionals are seeing the impact of technology on sales at every step of the onboarding process and sales funnel. More and more top performers are turning to onboarding technologies, mobile devices, social media, and online content to train salespeople and to reel in leads, Read more ...

  • How to Improve Your Do-It-Yourself Videos Without Breaking the Bank

    As it becomes increasingly easy to record video from a tablet, mobile phone, or computer webcam, more and more companies are turning away from professional video services in favor of low-cost, in-office solutions. With a hefty price tag of anywhere from $2,000 to $10,000 for a Read more ...

  • 5 Ways to Make the Most of Your Video Marketing [Interview]

    In today’s technologically-centered, increasingly mobile business environment, video has become one of the most powerful tools that industry leaders are utilizing to drive site traffic, enhance marketing campaigns, generate leads, and increase conversions. Study after study has proven that prospects find video highly persuasive and engaging. Read more ...

  • Can Video Give You More Bang for Your Marketing Buck?

    Don’t miss out on a huge marketing opportunity by dismissing video – it isn’t as expensive as you think it is! MarketingProfs has called 2015 the “Year of Video Marketing,” and for good reason: video is one of the best tools to use if you’re looking Read more ...

  • White Paper: Video Without the Studio

      Video is the perfect way to capture the knowledge of your subject matter experts. However, many are under the misconception that video content means an expensive production. This white paper offers some budget-friendly ways to capture video, including: Video content is as close as a Read more ...

  • Webinar: Video Without the Studio

    Video is the perfect way to capture the knowledge of your subject matter experts. However, many are under the misconception that video content means an expensive production. This webinar offers some budget-friendly ways to capture video, including: Video content is as close as a camera in your Read more ...

  • Flip the Webinar

    In an article entitled, “Flipping the Classroom”, Cynthia J. Brame, Assistant Director of the Center for Teaching at Vanderbilt University, describes the ”flipped classroom”, as introducing students to the subject matter before attending class. The students then use class time to discuss and analyze the material, Read more ...

  • Adding Right-Brain Content to the Sales Enablement Process

    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...

  • KnowledgeVision Video-Enables Online Presentations for Salesforce Users

    — KnowledgeVision’s Salesforce Connector to be unveiled at Dreamforce 2014; makes it easy to create and send video-enhanced multimedia online presentations to sales contacts — October 9, 2014 — KnowledgeVision, the leader in multimedia online presentation technology, has unveiled a tight integration with the Salesforce cloud platform Read more ...

  • Social Media Marketing Trends of 2014

    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Read more ...

  • Content Marketing Optimization

    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on Read more ...

  • Online Presentations: The Content Marketer’s New Best Friend

      The Content Marketing Institute surveyed more than 1,200 content marketers in their recent study “B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America”. While it should come as no surprise that social media, blog posts and white papers are favored by marketers, the recent appearance of Read more ...

  • Spotlight on Content Marketing: Top Articles of November 2013

    As the holidays approach, I wanted to take the time to wrap up some of the best articles from November.  These articles are filled with advice, avoidances, and examples for webinars, email marketing, SEO, social media, video, blogging, and more.  These content marketing approaches should help Read more ...

  • Research: Online Presentations are a Top 10 Marketing Tactic

    A new survey of B2B marketers shows that online presentations have broken into the list of top ten content marketing tactics–used more frequently than webinars and webcasts, infographics, research reports, ebooks, and 13 other tactics polled. KnowledgeVision Systems has created a new website, OnlinePresentations.com, to help Read more ...

  • Spotlight on Content Marketing: Top Articles of August 2013

    It’s been a busy month for content marketers trying to make more meaningful connections with their current and potential customers.  The Instagram vs. Vine battle was in full force, Facebook hashtags started to make an impact in company pages, and sponsored updates were introduced on LinkedIn. Read more ...

  • VLStrategies: A Guide to Online Video Strategy

      Online video is essential. Forrester says online video will become the new norm for communication and collaboration, while Forbes Insights reports that 2/3 of executives choose video over text when learning about a topic. Can you create enough video to reach your audience and impress Read more ...

  • Online Presentations For Dummies: Everything You Need To Get Started

      For marketing and training programs, you’ve used video, slides, blog posts, eBooks, Flash animations, and everything in between. They all have strengths, and a place in your content marketing programs. Now, there’s a new tactic that is as engaging as video, informative as slideshows, exciting Read more ...

  • Content Telemetry: The Brave New World of Engagement Scoring

    Content is not rocket science. Or is it? When you launch a new piece of content, you expect it to deliver feedback. But how do you track and measure that feedback? It’s something like launching a satellite. In our online presentation, Content Telemetry – The Brave Read more ...

  • Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy

      Every day, you present your business to potential customers using a bunch of tools: The data sheet, the conference call, the slideshow, the videoconference, the document share. Each of these tools have their ups and downs. What if you could take the best parts of Read more ...