Extending Content Shelf Life:
The MassTLC Sales & Marketing Summit
One of the big challenges that organizers of a major conference program face is how ethereal the content is: once the room empties out, the material and the moment are often gone for good. Audiotapes of the conference sessions don’t do it justice, and even straight videotapings fail to capture the full detail of the presentations.
When the Massachusetts Technology Leadership Council held its 2011 Sales and Marketing Summit, the summit organizers asked KnowledgeVision to capture the material — both for review of those who attended and to be able to distribute the content to those members unable to attend. They employed KnowledgeVision’s playlist feature to get the entire three hours of material into a single KnowledgeVision player, so that it’s easy to navigate through the material and access the right moment.