A Marketing Automation CMO Reveals the “Secret Sauce”
It’s sometimes said of today’s hot new marketing automation systems, “If marketing automation is the rocket, then content is the fuel.” Perhaps no one recognizes that more vividly than Marketo, one of the world’s fastest-growing marketing platform companies.
Like a B2B Penn & Teller act, Marketo’s Jon Miller likes to pull back the curtain and reveal the “secret sauce” of his company’s marketing success — to get right down into the tactics and quantitative results of how Marketo achieves success. And the most recent example of that uses KnowledgeVision as a way to make that insight available anytime, anywhere — 24/7, around the globe.
Marketo is using KnowledgeVision as both a content marketing and customer education platform. More than any other company around, Marketo knows the value of powerful analytics, and KnowledgeVision helps them determine not only who watches their content but how — essential data for their sophisticated lead-scoring strategy.