DemandGen Report’s Andrew Gaffney Interviews KnowledgeVision CEO Michael Kolowich
In this far-reaching interview, DemandGen Report Editor and Publisher Andrew Gaffney tackles some of the most up-to-date concepts in video content marketing with content expert Michael Kolowich, founder and CEO of KnowledgeVision.
In this interview, specially formatted for KnowledgeVision, you’ll discover:
- the positive effect video content can have on lead generation metrics;
- how to create compelling video assets from materials and talent you already have within your organization;
- what’s next beyond the audio-plus-slides webinar;
- the critical importance of embedding “calls to action” within a video experience; and
- why exposing the structure of your video is important in engaging viewers.