KnowledgeVision Resources: White Papers, Videos
Here are some special resources that KnowledgeVision has assembled from its leaders and partners on applications for online video presentations:
This All-New KnowledgeVision White Paper Shares:
- A strategic, three-tiered approach to create video content within budget.
- Insight on types of video and ideal applications to meet business needs.
- How to tap existing resources to create more valuable video for less.
Download the White Paper now
A White Paper from the Editors of The DemandGen Report
This white paper, written by DemandGen Report, offers new insights and strategies that can make a difference for you (and save you from making costly mistakes) in using video for lead generation. Among other things, it covers:
- How and why leading BtoB marketers are expanding their use of video in demand generation
- Why production costs can sometimes be a barrier to increased use of video
- How some marketers are using new tools and techniques to surmount that cost barrier
- How to build your videos into digestible segments
- Why it’s important to incorporate interactivity into your video deployment, and
- How to integrate a “call to action” into your online video to make it work MUCH harder at generating incremental sales
Download the White Paper now
DemandGen Report’s Andrew Gaffney Interviews KnowledgeVision CEO Michael Kolowich
In this far-reaching interview, DemandGen Report Editor and Publisher Andrew Gaffney tackles some of the most up-to-date concepts in video content marketing with content expert Michael Kolowich, founder and CEO of KnowledgeVision.
In this interview, specially formatted for KnowledgeVision, you’ll discover:
- the positive effect video content can have on lead generation metrics;
- how to create compelling video assets from materials and talent you already have within your organization;
- what’s next beyond the audio-plus-slides webinar;
- the critical importance of embedding “calls to action” within a video experience; and
- why exposing the structure of your video is important in engaging viewers.
View the Video Interview Now
A White Paper by Michael E. Kolowich, content marketing expert and CEO, KnowledgeVision
The stats are clear – video works for generating and nurturing leads:
- it increases open rates
- it increases click-through rates
- it leaves a more memorable impression
In this white paper, you’ll learn:
- how to create attractive, engaging video assets on a limited budget
- how to quickly turn assets you already have into great videos
- how to customize those video assets to particular targets
- how to create video that’s easy to change and adjust as you learn
Prepare yourself to enter a whole new era of multimedia lead generation and nurturing…with easy, inexpensive online video!
Download the White Paper
eWEEK Editor-In-Chief Eric Lundquist Interviews KnowledgeVision CEO Michael Kolowich
In a live interview on the CIO Insight Online program in August, 2011, veteran tech journalist Eric Lundquist explores KnowledgeVision from the CIO’s perspective with Michael Kolowich, founder and CEO of KnowledgeVision Systems.
They discuss:
- The growing appetite for online video content from a variety of areas, including sales and marketing, human resources, and corporate communications;
- How to deal with an appetite that’s growing faster than the budget for video production;
- The value of online presentations as a way of quickly creating video content from resources that already exist within an organization;
- Some examples of KnowledgeVision being used for video content today; and
- Early experiments in personal desktop online video presentation creation.
View the Video Interview Now
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