3 Ways to Achieve Great Results using Affordable Equipment for Online Video Presentations

by Bianca Te Rito, STEBIAN

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Ideas: “You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment. 2 things to avoid: Do not use the webcam on your computer; and do not use the video recorder on your cell phone. These tools will severely limit you.”

How to Be a Video Blogging Powerhouse

Webinar with Steve Garfield

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Ideas: How to use video effectively in blogging and social media marketing, including what cameras and equipment to buy, where to host your video, and more. What makes good video, and what can make good videos even better.

How Streaming Video and Audio Work

howstuffworks.com

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Ideas: In-depth information and advice about how to use streaming video and audio

How to Create Streaming Video

MediaCollege.com

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Ideas: Good tutorial for beginners and more advanced users alike: how to get started with streaming video, available options, and technical considerations

3 Ways Streaming Video Can Transform Your Business

New York Times

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Ideas: Preserve institutional knowledge, keep employees around the world on the same page, connect employees to each other and the world in real time

9 Ways to Incorporate Video into Your Ad Plan

by Jason Prescott,  IMediaConnection.com

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Ideas: Video is a powerful marketing tool that can be shared more easily than other media. Take advantage of this.

Why Online Video Is Key For Small Business

by David Garland, SmallBizTrends blog

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Ideas: Five reasons to invest in online video

Incorporating Video Into Your Online Marketing Mix

by Joe Chernov, A Wider Net blog

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Idea: Press releases that include video components receive a 500% increase in views, among other benefits.

How 12 CEOs & Founders are Leveraging Web Video

by Erica Swallow,
American Express OpenForum.com

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Idea: Great ideas, for all kind of businesses and budgets

YouTube and Video Marketing:

An Hour a Day

by Greg Jarboe with foreword by Suzie Reider

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Idea: A step-by-step guide not just to a video but also to a video marketing strategy, by a PR veteran who is also a true SEO expert

Get Seen:

Online Video Secrets to Building Your Business

by Steve Garfield with foreword by David Meerman Scott

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Idea: Success stories, plans, tools and step-by-step directions for creating marketing video

Web Video:

Making It Great, Getting It Noticed

by Jennie Bourne and Dave Burstein (book)

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Idea: How to produce high-quality Web video, for beginners to experts

Using Online Video: Websites and Blogs

Steve Garfield on Videoblogging

Pixability