Totally Free Content vs. Requiring Registration (A Debate)

from David Meerman Scott, Web Ink Now

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Ideas: “The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again.”

David Meerman Scott faces off in debate with HubSpot Marketing VP Mike Volpe.

Avoiding Sales’ Seven Deadly Sins – Thought Leadership

by Craig Badings, ThoughtLeadershipStrategy.com

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Ideas: By providing more thoughtful content – a common oversight in sales – you can inject value into your sales presentations that builds credibility and helps close deals

13 Essentials for Thought Leadership Marketing

by Larry Chase, WebDigestforMarketers.com

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Ideas: Knowledge is power. How to use yours to market yourself and your business.

Real-Time Marketing & PR:

How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

by David Meerman Scott

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Ideas: “…how to use time and urgency to gain huge competitive advantage…. Make money while your competitors sleep.”

- Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

Marketing: Websites and Blogs

WebInkNow (David Meerman Scott)

Marketing Profs: Marketing Resources for Marketing Professionals

eMarketer