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Top Ten Ideas for Using KnowledgeVision

Want to add powerful video to your marketing mix, without breaking the bank? Here’s 10 ways to do so:

• Build how to demos: To prove just how easy your product is to use.
• Tape customer testimonials. Enthusiastic voice quality and body language are unavailable in print, but do wonders for credibility-building.
• Tape brief, powerful pitches by your organization’s top execs/ sales reps: On a variety of subjects meaningful to prospects; put up as appropriate on your website.
• Develop a “video buying guide” that educates prospects: On key questions to ask when purchasing from your industry.  It should be non-promotional, but of course can raise issues your company HOPES are addressed during the sales process.  Then put it online and make sure smart SEO helps it get found by individuals starting to shop/ research online.

• Develop a 10-minute educational start up video for new customers: To get them using your product/ service asap — and reinforce how your product will help them.

• Video your senior executives/ experts talking at conferences: Then sync with existing PowerPoint, handouts, and related links.  Share with customers and prospects via email or on your website.

• Attach brief KnowledgeVision presentations to your press releases: Especially if there are any visual elements to the story (product demos, software functionality to show, etc.) you can tap into the “picture-worth-1000-words” phenomenon

• Tape presentations for your ad agency and other marketing partners: Instead of re-delivering educational presentations time and again on the basics of your business each time you bring on a new marketing partner (individual or company), tape one or more presentations via webcam.  Ask new partners to watch in advance of your first meeting with them, which will then be much more productive.

• Add punch to your new product introduction communications: Tape explanations of new products/ services that can be shared with customers, investors, and others.

• Share tips and success stories among customers in a virtual “Customer Conference”: Tape clients who are willing to describe just how they actually use your products or services, and the benefits to their businesses.  Other prospects or customers may get terrific ideas though this kind of educational show-and-tell.