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Corporate Communications: Top Ten Ideas for Using KnowledgeVision

How can KnowledgeVision enhance communications to employees, investors, the press, customers, and other key constituencies? Here’s 10 ideas:

• Share time-sensitive company news with employees: senior executives may want to add a personal touch (conveying their enthusiasm or sense of calm) when delivering big, time-sensitive news flashes.


Click on the image to see an example of KnowledgeVision in action for corporate communications. In this example, the annual shareholder address by Kinetic Concepts Inc. management is captured in KnowledgeVision.

• Give employees the chance to “get to know” leaders better. Interview leaders on key initiatives in their different areas – being sure to give them a chance to show a little personality, as they would in any face-to-face meetings or presentations.

• Create brief key investor updates via KnowledgeVision.

• Send brief, one-to-one welcome messages to new clients from the CEO, president, or other top execs.

• Start an employee video magazine. Each month, give 5 employees from far flung corners of the organization 5 minutes and 5 PowerPoint slides’ worth of content  to describe important initiatives that others should know about…a 6th/ final slide should always answer a couple key (fun) questions that enable others to “get to know” them as people.

• Attach video presentations to press releases. Especially if there are visual aspects to your story, or it is beneficial to supply more detailed information/ backstory than can be shoehorned into a brief written press release.

• Share insight into corporate giving with employees or the community at large.    Video is great for stories related to giving – and key goals/ acccomplishments can be highlighted in PowerPoint.

• Share appropriate presentation highlights from annual company meetings, annual sales kickoffs, or leadership offsides with a broader group.  There is rarely enough budget to bring everyone to these meetings.  Share highlights with any non-attending employees (or other constituencies) who can benefit from insights shared on last year’s accomplishments — and next year’s goals/ plans.

• Bring important leaders to key meetings when they can’t be present – they can video or audiotape brief segments with a slide or two in advance to show support or share key recommendations.

• Introduce the organization’s leaders, mission statement, and departments/ divisions to new employees: many leaders find it hard to show up live every week for Orientation;  have them tape brief KnowledgeVision presentations so new employees get to hear from them personally, anyway.