Posted on June 13, 2013 by Tom Bishop , Posted in Blog , No Comments »
Sales is about making connections. When you reach out to people with a solution, whether it’s analytics software, a carpet-cleaning service, or a new brand of vegetable juice, it’s the connection that matters first.
And that connection is made with a smile, a “hello”, and a handshake. Something you can’t do when making connections online.
Until now. Online presentations are a tool that puts your face right in front of people. Stephanie Grant uses online presentations to help Abel-Womack’s sales executives make connections with people, ultimately to increase sales.
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Posted on June 4, 2013 by Samantha Kiley , Posted in Blog , No Comments »
As we welcome in a new month, let’s take some time to look back at some important changes in May that have affected content marketing strategies. There was Google I/O with the introduction of new products and services, changes to Google’s search algorithm, and the increased focus on apps like Vine.
To be proactive about these changes in content marketing, I’ve decided to share 20 great articles from last month. So with this hotter weather approaching, let’s raise the temperature on your content marketing:
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Posted on May 21, 2013 by Tom Bishop , Posted in Blog , No Comments »
Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun!
Yes, we also had to memorize the periodic table and calculate equations, and yes, we’d sometimes wonder when we were ever going to use these scientific concepts.
Waters Corporation has been putting science to good use for more than fifty years. They’re a leading maker of analytical instruments for measuring fluids and substances used in healthcare delivery, environmental management, food safety, and water quality.
So it’s a good thing the people at Waters paid attention in science class. If you eat food, fuel your car, or use medicine, equipment from Waters probably had a role in ensuring the safety and effectiveness of the products you use.
Would you guess that their internal learning programs are a little, shall we say, involved?
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Posted on April 30, 2013 by Tom Bishop , Posted in Blog , No Comments »
Call me crazy. I’m always thinking of a solution to problems.
I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How can we create great content without sitting at a computer?
What kind of innovations exist out there to help us multi-task? Can we use voice-to-text, mobile tablets, or specialized headgear to develop content that people will love?
Turning Thoughts Into Words
Here are some of the technologies that, believe it or not, we’ll all be using in the near future to create content:
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Posted on April 24, 2013 by Tom Bishop , Posted in Blog , 1 Comment »
Distance Learning has been a buzzword for awhile. But I’m not talking about an educational method that goes back to 1996, or 1982.
In fact, distance education dates to 1728, when a Boston when a local educator began offering distance correspondence courses (by post or mail). The first correspondence degree was offered by the University of London in 1858.
So the innovators go back aways. They aren’t just the people we read about today, like Daphne Koller, Richard Saul Wurman, or Salman Khan, who are certainly innovators in their own right. But they are standing on the shoulders of people who long ago realized that students didn’t have to be present to learn.
And someday, somebody will stand on theirs. But what kind of learning innovations will they dream up?
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Posted on April 20, 2013 by Tom Bishop , Posted in Blog , No Comments »
The Aberdeen Group is in the business of content.
They’re a provider of research products covering supply chain management, workforce performance, customer experience, business intelligence and numerous other topics. Their analysts bring a staggering wealth of experience and insight to the industries and issues they study.
In the spirit of the content candy bowl, the firm provides some of its research for free. The goal is to get more people to see their materials and make a purchase.
That’s where Doug Jensen, Aberdeen’s Public Relations, Social Media, and Content Marketing Manager enters the story.
His role is to find innovative ways to put Aberdeen’s research products in front of the people it matters to, in a way that they can quickly understand and appreciate.
I sat with Doug via Skype to talk about how he uses KnowledgeVision, an online presentation authoring tool, to tell the story of Aberdeen and highlight its research materials.
View the interview.
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Posted on April 17, 2013 by Samantha Kiley , Posted in Blog , No Comments »
As a college student who has taken an online course before, I definitely see the great benefits of allowing a flexible course away from the classroom. There have been great strides made to further this movement to online learning. Fittingly, I’m going to share 20 great online content about the strengths, weaknesses, and tips on the growing massive open online courses (MOOCs) trend.
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Posted on April 16, 2013 by Tom Bishop , Posted in Blog , No Comments »
Last week I took my daughter to her first Red Sox game. We got there early, explored the ballpark, and enjoyed some Fenway Franks, peanuts and ice cream while we watched the first four innings. We left before the first rain delay of the 2013 season. This game was also a long-term milestone for the team, as it was their first non-sold-out game in ten years.
That’s disruption.
On the train ride to Boston’s North Station, I used a new payment system provided by the MBTA; mTicket, a mobile app that lets you buy your ticket and activate it when you board. I worried that it wouldn’t work, or that the T conductor had never heard of it, and we’d get tossed from the last car at a low speed. Instead, the app worked perfectly.
More disruption.
On the subway ride to the ballpark, we saw several people reading books on Kindles and other handheld devices. During the game, a lot of people took pictures with their phones, of the game, the players, and each other. I joined in the fun, and we’ve all seen Facebook friends posting pics of themselves at the game. People take mobile pics at rock concerts, too. It harkens back to the (circa 2004) obnoxious use of cell phones while sitting behind home plate.
All of that is disruption.
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Posted on April 1, 2013 by Samantha Kiley , Posted in Blog , No Comments »
Content Marketing is not just a new marketing tactic, but THE new tactic. In fact, it’s become impossible to ignore as a core part of any online marketing strategy. And it’s important to keep up. For instance, in March, Facebook changed its News Feed (again) and Google updated its search algorithm (yet again). Did you know? Did you adapt? Hey, stuff like that slips by all of us.
In the spirit of spreading ideas and sharing best practices, we’ve put together this roundup of articles on content marketing from the month of March. In our ever-so-humble opinion, here are the 20 best blog posts, videos and news articles you should check out:
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Posted on March 13, 2013 by Tom Bishop , Posted in Blog , 1 Comment »
Usability is more than just a buzzword. It’s the holy grail of web designers everywhere.
And it’s not just websites. Designers of operating systems, e-commerce sites, content management systems, online training tools, business intelligence systems, and social platforms always strive to make them more useful.
Why? The most basic driver of an interface’s popularity is that people have a productive time using it.
Usability means e-commerce sites that get found and help shoppers complete the sale. It means marketing automation tools that provide useful feedback for making sales and marketing decisions. It means interactive online games with intuitive controls that are easy to figure out.
It also means online presentation hosting platforms that make content easy to publish and share.
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Posted on February 26, 2013 by Tom Bishop , Posted in Blog , No Comments »
I’ve spent thousands of words on video strategy covering everything from production to social sharing to types of videos. Enough! No more strategy. It’s time to get tactical about online presentations.
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Posted on February 17, 2013 by Tom Bishop , Posted in Blog , No Comments »
I don’t know where you are this President’s Day, but I’m waking up at Disney World for the Training 2013 Conference. It’s 70 degrees and sunny. Sorry.
It’s a fascinating place. Within sight of the Coronado Springs resort is a huge replica of Mt. Everest in one direction, a haunted 14-story hotel in another, and the giant EPCOT golf ball poking above the trees.
I got here a little ahead of schedule and sauntered over to that Everest replica, which is actually a roller coaster in the Animal Kingdom park, where you pursue the legendary Yeti.
(Doesn’t the Yeti belong with the dwarves, pirates and fairies in the Magic Kingdom? Maybe I’m overthinking this.)
Anyway, it’s said the rides at the Disney theme parks aren’t all that thrilling, but the stories they wrap around everything, from roller coasters to the soap in your hotel room, are the real magic.
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Posted on February 14, 2013 by Tom Bishop , Posted in Blog , No Comments »
Why do we communicate?
With so many advanced tools out there, it’s easy to think of communications technology as something we’ve always had. We wake up in the morning, and there’s yet another social media platform to learn about.
Books are written to show us why we should use them, and how we can best use them for… sharing content, making money, spreading knowledge, promoting music and making people laugh with clever pictures of cats.
It should be amazing.
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Posted on February 11, 2013 by Tom Bishop , Posted in Blog, Uncategorized , 1 Comment »
Recently, e-Learning has been covered in numerous high-profile articles in mainstream media outlets, such as the New York Times and Forbes Magazine.
It was a topic of discussion at the World Economic Forum in Davos. It’s even been the topic of a Thomas Friedman column.
What does this mean?
Is e-Learning mainstream? Does the guy in accounting who still uses a Palm Pilot know about it yet? He probably does, and his aunt Gertrude told him (Thanks, Gert!).
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Posted on January 27, 2013 by Tom Bishop , Posted in Blog , No Comments »
In the online training world, numerous software platforms and applications have made it possible to build very specific course topics. The phenomenon is called micro-learning, and it’s driving a revolutionary shift in corporate and academic e-learning. How can you build your own courses using these new tools and techniques?
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