Content is not rocket science. Or is it?
When you launch a new piece of content, you expect it to deliver feedback. But how do you track and measure that feedback? It’s something like launching a satellite.
In our online presentation, Content Telemetry – The Brave New World of Engagement Scoring, you’ll learn how to:
- Track who’s reading or viewing your content
- See how well people engage with your video
- Know which materials viewers downloaded
- Follow which actions viewers take next
- Easily determine which viewers to contact
For content marketing, sales enablement or online learning, your content should be trackable and measurable. So it is rocket science.