Social Media Marketing
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Ideas: “Infographics are visual representations of information, data, or knowledge. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion.
“These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas.”
by Mike Spataro, in Social Media Today
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Ideas: “When optimizing, consider how social data can influence not only your community strategy, but also your search and advertising strategies and content. Optimization pays off with real business value in the form of increased conversions.”
Get Tweetable Moments from Your Presentation
by Dan Zarrella, Mashable
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Idea: Audience research shows that people will Tweet about presentations – how you can take advantage of the findings
Tech Tools Enliven Conference Presentations
by Ann All, IT Business Edge
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Ideas: Use Twitter and other Web 2.0 tools to make presentations conversational and participatory
Social Media and the Launch of the PiperSport
TheFussyMarketer Blog

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Ideas: How Piper Aircraft used online video to sell a $140K luxury product (a light sport aircraft) over the Internet.