Ideas: “The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again.”
David Meerman Scott faces off in debate with HubSpot Marketing VP Mike Volpe.
by Craig Badings, ThoughtLeadershipStrategy.comIdeas: By providing more thoughtful content – a common oversight in sales – you can inject value into your sales presentations that builds credibility and helps close deals
by Larry Chase, WebDigestforMarketers.comIdeas: Knowledge is power. How to use yours to market yourself and your business.
How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business NowIdeas: “…how to use time and urgency to gain huge competitive advantage…. Make money while your competitors sleep.”
- Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide
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