• 5+ things made possible with online presentations

    Powerpoint presentations are part of everyday business life.  Can’t live with them, and can’t live without them. Aside from the challenge of moving powerpoint beyond plain old bullets and text (and there’s usually lots of text!), what if you could add content that makes them more interactive? Read more ...

  • Ennui: utter weariness from totally uninteresting presentations.

    Bored woman watching presentation

    Let’s face it.  Presentations these days are either really boring or really engaging.  And who wants to be boring? Boring or Engaging?  Let’s face it, presentations these days are either really boring or really engaging.  And who wants to be boring? If you’re challenged to create engaging Read more ...

  • Five Reasons Online Presentations Make Sense

    I’m often asked, why use an online presentation platform if I already have a way to create content? The answer is pretty straightforward. Because video is the de facto standard for training, employee on-boarding, communications and marketing programs. Because text combined with video delivers a better Read more ...

  • Three breathtakingly simple ways to give memorable presentations.

    How do you create memorable presentations? That’s a tough question. You open up your powerpoint software and you just stare at it.  Nothing happens.  Maybe you finish your cup of coffee, or you answer ten, even twenty emails instead. I’ve been there – have you? You Read more ...

  • 3 Steps to Overcome Professional FOMO

    While we may not all be millennial or may not understand the hip, new lingo, “FOMO,” or the fear of missing out, is a feeling with which we can all sympathize. Between our personal and professional lives, there simply isn’t enough time to fit in everything Read more ...

  • The First-Timer’s Guide to Organizing Online Learning Courses

    If you’re creating an online learning course for the first time, you’ve probably encountered a huge array of options for structuring your content. The flexibility of online learning platforms is a blessing, but piecing together a virtual learning or training course from scratch is intimidating. Conveying Read more ...

  • 8 Technology Statistics That Every Sales Enablement Director Needs to Know [Infographic]

    Sales enablement professionals are seeing the impact of technology on sales at every step of the onboarding process and sales funnel. More and more top performers are turning to onboarding technologies, mobile devices, social media, and online content to train salespeople and to reel in leads, Read more ...

  • How to Improve Your Do-It-Yourself Videos Without Breaking the Bank

    As it becomes increasingly easy to record video from a tablet, mobile phone, or computer webcam, more and more companies are turning away from professional video services in favor of low-cost, in-office solutions. With a hefty price tag of anywhere from $2,000 to $10,000 for a Read more ...

  • 5 Ways to Make the Most of Your Video Marketing [Interview]

    In today’s technologically-centered, increasingly mobile business environment, video has become one of the most powerful tools that industry leaders are utilizing to drive site traffic, enhance marketing campaigns, generate leads, and increase conversions. Study after study has proven that prospects find video highly persuasive and engaging. Read more ...

  • Knovio Warmly Welcomes Former MyBrainshark and 9Slides Users

    The landscape of the online video presentation industry has been rapidly changing in the past week with key industry players announcing several major changes in their product offerings.  9Slides and Brainshark revealed that over the next few months, they will be discontinuing their respective free products, Read more ...

  • The Most Effective E-Learning Solutions for Every Type of Learner [Infographic]

    Adapting to a Technology-Centered Landscape As a corporate trainer or teacher, you’re probably looking for ways to make your material more engaging and memorable for as many students as possible. The classic teacher-to-student, in-person lecture model is going by the wayside with the rise of interactive Read more ...

  • How to Make More People Click the Play Button

    You’ve finally convinced your marketing director to make room in the budget for video production. You’ve spent time creating and perfecting your material, and you just published the video online. And no one’s watching. Over the years, we’ve accumulated several tricks to maximizing the number of people pressing Read more ...

  • Can Video Give You More Bang for Your Marketing Buck?

    Don’t miss out on a huge marketing opportunity by dismissing video – it isn’t as expensive as you think it is! MarketingProfs has called 2015 the “Year of Video Marketing,” and for good reason: video is one of the best tools to use if you’re looking Read more ...

  • Flip the Webinar

    In an article entitled, “Flipping the Classroom”, Cynthia J. Brame, Assistant Director of the Center for Teaching at Vanderbilt University, describes the ”flipped classroom”, as introducing students to the subject matter before attending class. The students then use class time to discuss and analyze the material, Read more ...

  • Terrified of Video?

    Terrified of Video? The Specter of Video Content Shouldn’t Haunt You! Videos Engage Your Audience Online videos can bring your company’s messages to life. Consider a showpiece video that your business can play at tradeshows to better acquaint new employees with your company. Perhaps your business Read more ...

  • Adding Right-Brain Content to the Sales Enablement Process

    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...

  • Webinar Recap of Knovio/Educreations Tools

    Webinar Recap of Knovio / Educreations Tools Using two web tools, businesses and organizations can now capture and share information easier than ever using little more than an iPad and stylus. Educreations and Knovio are two innovative resources that allow users to create dynamic presentations of Read more ...

  • Social Media Marketing Trends of 2014

    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Read more ...

  • Content Marketing Optimization

    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on Read more ...

  • The Video Takeover

    Is video taking over?  Vine and Instagram video’s easy integration with Facebook and Twitter has made it a popular marketing tool.  It allows everyone to make their own mini movies with a click of a button.  It has become so popular that it seems to be Read more ...

  • Spotlight on Content Marketing: Top Articles of February 2014

    As we start out the new year, there are sure to be some changes.  People are viewing more content on mobile devices and relying on social media to get questions answered quickly.  This has led to a more interactive, fast past space that content marketers have Read more ...

  • 5 Secrets for Well-Balanced Content With The Blogger’s Meal Plan

    Bloggers need to keep their readers informed and entertained, but how does a smart marketer keep visitors coming back. One of the best ways I ever learned was to think of your content plan as a meal plan.  Most days, you may only eat a light Read more ...

  • Best Practices for Video B2B Content Marketing

    Smart marketers know that content marketing doesn’t just need to be a part of their focus; it should be a major part of their focus. Many argue that it is even more important than email; SEO and social as far as tactics go. But with so Read more ...

  • Understand Keyword Competition

    Using keywords is an important tactic for search engine optimization.  Best keywords help to attract traffic to your websites so the right viewers will get a chance to see your content.  Senior SEO Specialist Shawna Wright helps us Understand Keyword Competition in this SEO Video lesson.  Read more ...

  • How Small Businesses Should Market Themselves

    It can be difficult for small businesses to get their name out there, but content marketing is one of the best options to do so.  Without huge marketing teams like large corporations have working for them, small business marketers have to spend their time and resources Read more ...

  • Reducing Landing Page Bounce Rate

    It’s never good when someone visits your page and leaves without interacting with any content on it.  This bounce rate is an important number to minimize in order to generate as many leads as possible.  Fernando Florez encourages businesses to think of their bounce rate in Read more ...

  • Benefits of Social Video

    Social media is widely used by marketers, but adding video to these social sites takes it to the next level.  Vine and Instagram has made it especially easy for brands to share interactive videos with their viewers and even link it to other social media sites Read more ...

  • Visual Media And Your Marketing

    In “Using Visual Media to Boost Your Marketing”, author Clayton Wood explores the growing use of visuals in marketing. It is often said that an image is worth a thousand words and it’s no wonder, humans area highly receptive to visual stimuli. Now, with more and Read more ...

  • Think Content Marketing Is A Passing Trend?

    Content marketing has been getting quite a bit of attention recently, and for good reason. Content marketing has the ability to amplify a brands message and engage with your sites most relevant visitors. However, how much content is too much content? At this point, there are Read more ...

  • Content Marketers are Forgetting One Major Thing

    According to Jeff Bullas, there’s The One Big Thing Some of the Best Content Marketers Forget: hustle.  Even with great content, you have to work hard to make it a successfully shared piece of work.  Many social platforms can be used to optimize social sharing.  In Read more ...

  • Get 500,000 YouTube Views in 10 Months

    Marketing with YouTube is a great way to share interactive content with viewers.  This entertaining medium can entice customers to consume more information about your brand’s message.  Josh Coffy has created a great article on the 8 Steps to Capturing 500,000 YouTube Views in 10 Months: Read more ...

  • Internet: The New Super Bowl of Marketing

    For the first time since 2007, the E*Trade baby will not be promoting the brand during the Super Bowl.   After seven years of using this advertising medium, E*Trade has moved on to use their resources to better target their customers.  Running a commercial during the Super Read more ...

  • How To Leverage The Insights Of B2B Marketing Personas

    Most marketers are familiar with buyer personas and I’d like to think that they are comfortable enough with them to actually incorporate and use them, but the truth is many are not. At the most basic levels, the customer persona is just a baseline for understanding Read more ...

  • If Content Is King – What About Context?

    I think we have all heard the statement that “Content is King” but the real statement should be more along the lines of “Content is King but Context Rules The Kingdom”. The keys to marketing success these days lay much more in how well you align Read more ...

  • Your Ad Budget Is Just The Beginning

    A very wise man once told me that when a person buys a boat, the boat is actually one of the smallest parts of the equation. Smart people realize this and plan accordingly – others learn this the hard way and end up wasting quite a Read more ...

  • Small Businesses And Content Marketing

    The popularity of content marketing as a tool for attracting customers has never been more popular with marketers. It should go without saying that anything that increases the awareness of your product or service with potential customers is a tactic that should not be ignored and Read more ...

  • Online Video And The Future Of Content Marketing

    Unless, you have been living on some secluded island without Internet access for the past three to five years, you will have undoubtedly noticed the ever-increasing use of online video. As more and more video is produced and consumed online, some say it could top as Read more ...

  • How To Avoid A Content Quality #FAIL

    “Quality content is 2014’s marketing call-to-action” so says Heidi Cohen in her new post “7 Tips To Avoid A Content Quality #FAIL”. The ability of marketers to effectively incorporate content marketing into their marketing plans may just prove to be more difficult than first thought. With Read more ...

  • Three Questions To Answer If You Want To Make Your Content Mobile-Friendly

    Did you know there are more mobile devices on the planet than there are people and just over 46% of Internet users choose mobile as their primary device to get online? Forward thinking marketers have seen this trend coming from a mile away while everyone else Read more ...

  • Content Marketing And Whats Next

    2013 was the year every marketer became all too familiar with the term “content marketing” and as many hopped on the content marketing bandwagon, not everyone got it right. Interestingly enough, content marketing is nothing new at all and has been widely practiced for close to Read more ...

  • The Medium Is Still The Message In B2B Content Marketing

    Content marketers all over the world know that they need to create a powerful message if they are going to cut through the clutter and capture the attention of customers and prospects. Quality content is what people fall in love with, make a connection with and Read more ...

  • How Do You Know If Your Content Marketing Is A Failure?

    You have your content marketing strategy all set and well integrated into your editorial calendar but just how do you measure the results? Rather than “spray and pray” just hoping to connect with the right viewers, you need to start measuring as many KPI’s as you Read more ...

  • You Want To Work With Video But Who Is Going To Do The Filming?

    It’s the start of a new year and you have decided that THIS is the year that you are going to start working with video. Now, that the decision has been made – just where do you start?  There are a huge variety of video types Read more ...

  • Increasing Social Engagement

    It’s important to establish relationships with current and potential customers.  One easy way to do this is through social media.  Although you’ll be able to quickly and frequently reach customers, the key is to stand out so these users will actually pay attention to your content. Read more ...

  • Increase LinkedIn Engagement by 386%

    LinkedIn is a great tool to market to current and potential customers, especially for companies focused on B2B.  There are certain strategies to help increase LinkedIn engagement, such as posting on weekday mornings and posting 20 posts a month to help reach 60% of your audience.  Read more ...

  • You Are Missing Out When You Do Not Use Video

    According to a study by BIA/Kelsey, only 22% of businesses in the U.S. plan to post a video within the next year.  Video is a sometimes overlooked form of content marketing.  Marketers are really losing out when they don’t use video because it’s the fastest-growing ad Read more ...

  • 5 Marketing Predictions of 2014

    Naturally, 2014 will lead to some new trends in the marketing world.  There will likely be higher budgets allocated to content marketing, which should increase creativity and competition.  In The Wishpond Blog’s article, “Marketing Predictions: The 5 Biggest Things of 2014,” they give their insights on Read more ...

  • Generating Revenue Through Content Marketing

    According to CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends, 93% of B2B marketers are using content marketing but a mere 9% consider their attempts effective.  If a huge majority of the B2B marketing population is rolling out unsuccessful content, there are major improvements that Read more ...

  • Projected Social Media Marketing Trends for 2014

    Social media was a big part of content marketing for businesses this year, both for B2C and B2B.  With such high use of smartphones, consumers expect on-demand and easily accessible content.  It’s now a necessity for all businesses to have social media accounts in order to Read more ...

  • Using Sponsored Instagram Content

    A few months ago, Instagram began allowing ads to be shown to its users.  In the beginning, only a few well-established brands were allowed to start posting ads.  These first partners included adidas, Ben & Jerry’s, Burberry, GE, Lexus, Levi’s, Macy’s, Michael Kors, PayPal, and Starwood.  Read more ...