Posted by Rusty Williams on Thursday, November 4th, 2010 , Posted in Blog, Microsoft PowerPoint, Online Presentation Platforms, Presentation Tips & Tricks , No Comments »
It’s hard to imagine, but PowerPoint has been with us for more than 25 years. The concept, originally developed in 1984, really started transforming business presentations after PowerPoint was acquired by Microsoft in 1987. Now there are more than 30 million presentations given each day. It’s an integral part of our business culture.
Most people have a love-hate relationship with PowerPoint. Presenters love how quickly they can put information together. Viewers, however, are often frustrated by the slow pace and inability to get to the points that interest them the most. In-person presentations are linear and are inherently an inefficient use of time. And the slides alone are flat and two-dimensional.
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Posted by Rusty Williams on Thursday, October 7th, 2010 , Posted in Blog, Online Presentation Platforms, Thought Leadership , No Comments »
In a world of information saturation, thought leadership is one of the few ways to be heard above the din of similar marketing messages. Thought leaders are those innovators who have positioned themselves as experts in their field by virtue of a track record of good ideas. Most of us have good ideas all the time; what makes a thought leader different is the conscious strategy to tell the world about those ideas. Thought leadership positions a company to be the first stop when someone is in the market for their services, but it does more than that. It can inform your sales staff about the depth of your services, while giving them the tools to demonstrate the value you bring with your services. Feedback from your ideas can help you more effectively identify unexploited market segments.
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Posted by Rusty Williams on Tuesday, October 5th, 2010 , Posted in Blog, Employee Communications, Online Presentation Platforms , No Comments »
In talking with a business executive the other day, the topic of the best way to communicate with employees came up. This particular business has locations around the US and in Canada, the UK and Australia. One of their real challenges has been communicating their evolving strategy in a consistent way – getting everyone reading from the same playbook.
For most large companies, getting an idea out fast often means sacrificing quality of delivery or impact. You can send a PowerPoint deck with a script, but then you hope someone reads it. You can send video files or a link to something streaming, but sent files clog up your email server, and good quality video takes a while to produce – not the timeliest approach. And audio – podcasts or broadcast voicemails – tend to suffer from lack of visuals and aren’t retained as well as their visual counterpart.
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Posted by Rusty Williams on Monday, September 20th, 2010 , Posted in Blog, Online Presentation Platforms, Presentation Tips & Tricks, Using Online Video , No Comments »
One of the ideas we advocate strongly at KnowledgeVision is allowing your company’s personality to shine through your messages. The video aspect of our multimedia presentation platform allows you to break through the wall that makes a company appear impersonal or distant. Whether your approach is casual, wacky, or professional, it will come through more clearly with video than any other medium. Putting a virtual “face” on your company will make it possible to connect with prospective customers and clients alike, providing your sales force with a much warmer reception when it’s time to talk business.
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Posted by Rusty Williams on Tuesday, September 7th, 2010 , Posted in Blog, Video Marketing , No Comments »
In the early days of the web, most people thought of it as a new way of publishing. The terms “homepages and personal pages,” “‘zines” and “blogs” are all derived from the comparison to printed media.
As bandwidth increased and authoring tools improved, the amount of video content has exploded. Jeremy Alliare, the founder and CEO of the leading online video platform, Brightcove, says “Video is becoming as ubiquitous as text.” The web is no longer a printing press; it’s a radio, television, phone, and magazine all rolled into one. Companies that understand how to use these multimedia, multisensory capabilities can build stronger connections with their customers, market more effectively, reduce costs and maintain an advantage over their competitors.
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