A White Paper from the Editors of The DemandGen Report
This white paper, written by DemandGen Report, offers new insights and strategies that can make a difference for you (and save you from making costly mistakes) in using video for lead generation. Among other things, it covers:
- How and why leading BtoB marketers are expanding their use of video in demand generation
- Why production costs can sometimes be a barrier to increased use of video
- How some marketers are using new tools and techniques to surmount that cost barrier
- How to build your videos into digestible segments
- Why it’s important to incorporate interactivity into your video deployment, and
- How to integrate a “call to action” into your online video to make it work MUCH harder at generating incremental sales
Download the White Paper now
DemandGen Report’s Andrew Gaffney Interviews KnowledgeVision CEO Michael Kolowich
In this far-reaching interview, DemandGen Report Editor and Publisher Andrew Gaffney tackles some of the most up-to-date concepts in video content marketing with content expert Michael Kolowich, founder and CEO of KnowledgeVision.
In this interview, specially formatted for KnowledgeVision, you’ll discover:
- the positive effect video content can have on lead generation metrics;
- how to create compelling video assets from materials and talent you already have within your organization;
- what’s next beyond the audio-plus-slides webinar;
- the critical importance of embedding “calls to action” within a video experience; and
- why exposing the structure of your video is important in engaging viewers.
View the Video Interview Now
A White Paper by Michael E. Kolowich, content marketing expert and CEO, KnowledgeVision
The stats are clear – video works for generating and nurturing leads:
- it increases open rates
- it increases click-through rates
- it leaves a more memorable impression
In this white paper, you’ll learn:
- how to create attractive, engaging video assets on a limited budget
- how to quickly turn assets you already have into great videos
- how to customize those video assets to particular targets
- how to create video that’s easy to change and adjust as you learn
Prepare yourself to enter a whole new era of multimedia lead generation and nurturing…with easy, inexpensive online video!
Download the White Paper
eWEEK Editor-In-Chief Eric Lundquist Interviews KnowledgeVision CEO Michael Kolowich
In a live interview on the CIO Insight Online program in August, 2011, veteran tech journalist Eric Lundquist explores KnowledgeVision from the CIO’s perspective with Michael Kolowich, founder and CEO of KnowledgeVision Systems.
They discuss:
- The growing appetite for online video content from a variety of areas, including sales and marketing, human resources, and corporate communications;
- How to deal with an appetite that’s growing faster than the budget for video production;
- The value of online presentations as a way of quickly creating video content from resources that already exist within an organization;
- Some examples of KnowledgeVision being used for video content today; and
- Early experiments in personal desktop online video presentation creation.
View the Video Interview Now
Posted by Michael Kolowich on Saturday, March 12th, 2011 , Posted in Blog, Corporate Storytelling, Online Presentation Platforms, Online Presentation Strategies, Presentation Tips & Tricks, Thought Leadership , 1 Comment »
This week, I was invited to write a guest article for Indezine, one of the leading blogs for “power creators” of presentations. I took the opportunity to write about the growing popularity of audio-only online presentations, and one of their fundamental flaws: that they tend to strip the personality out of a presentation. -MEK
I don’t know about you, but I’m getting a little tired of the “disembodied voice” approach to online presentations. Whether it’s through webinars or online meetings or voiced-over sales decks, there’s no denying that the audio-only, narrated online presentation has started to gain traction. But this popularity comes at a cost: most online presentations, to be blunt, lack personality.
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Posted by Michael Kolowich on Sunday, February 27th, 2011 , Posted in Blog, Microsoft PowerPoint, Presentation Tips & Tricks , No Comments »
We were fascinated and amused to read a Harvard senior’s column in the Harvard Crimson this week, echoing a complaint we’ve heard from the boardroom to the Pentagon: some of the ivy-covered profs are badly in need of PowerPoint lessons.
Some of Adam Gold’s points are well-worn and familiar. Too many bullets on lecture slides. The need for more provocative imagery. Professors getting lazy, reading off the slides. Even a question about why students should bother going to class if the essential points of the lecture are spelled out in PowerPoint bullets and posted online.
Another set of observations got our attention, though, because it goes to the heart of our beliefs about why online presentations need to be multimedia and multisensory:
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Posted by Michael Kolowich on Friday, February 18th, 2011 , Posted in Blog, Industry Trends, Online Presentation Platforms, Thought Leadership , No Comments »
Irony of ironies: Motorola's Xoom website cannot be browsed on an iPad because of Apple's iOS Flash ban
UPDATE (2/24): The Motorola Xoom had its first commercial release on February 24, 2011, and those who were looking for a quick fix to the lack of Adobe Flash on tablets suffered an instant letdown, as the tablet-oriented update to Flash didn’t make it in time for the release. So Xoom buyers will need to wait a few more weeks to see if Android 3.0 does, indeed, deliver the “full web experience” and, over time, liberate content creators from Apple’s forced march.
The picture on the left says it all, doesn’t it? It’s a screen shot of the Motorola Xoom website, as seen on an iPad. With the launch of the Android 3.0-enabled Xoom rumored to be a week away, the Flash-on-tablets argument is poised to flare yet again.
The verdict from the Safari browser on the iPad – the browser touted by Steve Jobs as giving the “best browsing experience ever created?”
“To view this content you’ll need to install the latest version of the Adobe Flash Player.“
But…but…
This is the moment when push really does come to shove. After a year of making thousands of internet content creators and website owners’ hair turn grey and forcing them to face up to tens of millions of dollars in unnecessary development, we’ll finally see whether Apple will stick to its anti-Flash guns in the face of stiff new competition.
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Posted by Michael Kolowich on Sunday, January 30th, 2011 , Posted in Blog, Online Presentation Platforms, Presentation Tips & Tricks, Using Online Video , No Comments »
Illegible slide text, amateurish camerawork, and even a banner ad obscuring some of the data: is this any way to present an important corporate message?
It was an ironic, almost surreal experience to watch the online on-demand version of the “State of Online Video” — a talk given by ComScore’s Dan Piech at the Online Marketing/Media/Advertising (OMMA) conference. On the one hand, the data and insights Dan presents are uplifting and exciting about the further growth of online video. On the other hand, the experience also showed how very far online video has to go, for the online version of the presentation was embarrassingly poor. It’s one of those situations where the content is intriguing but the medium makes it virtually unwatchable.
In other words, the medium gets in the way of the message, big-time.
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Posted by Michael Kolowich on Wednesday, January 26th, 2011 , Posted in Blog, Online Presentation Platforms, Online Presentation Strategies, Thought Leadership , 1 Comment »
While 43 million people were watching President Obama’s State of the Union Address on broadcast and cable television, a small fraction of that number were watching online. But those who did saw something very different: what the White House called an “Enhanced” State of the Union Address. The enhanced version of the State of the Union is still available on-demand at whitehouse.gov, and it gives us a glimpse — but just a glimpse — of what online presentations can and should be.
I was impressed by the fact that the White House took this kind of approach. But at the same time, I was disappointed that they didn’t go further. And it was impossible for me, as an online multimedia presentation creator, to resist speculating how they could — and should — improve it next time. And the good news is that with a modern online presentation platform like KnowledgeVision and its tools, they could do so without breaking the bank — our small contribution to reducing the federal deficit.
Interestingly, the Republicans, too, have thus far missed an opportunity to do their own enhanced State of the Union response using this new online presentation medium.
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Posted by Michael Kolowich on Tuesday, January 18th, 2011 , Posted in Blog, Presentation Tips & Tricks , No Comments »
It’s all too familiar to the startup executive: the marathon of presentations — from angel investor elevator pitches to full-blown venture capital partner-meeting grillings — that are fundamental to getting money for a new venture.
For me, the experience is all too fresh in my mind, since this month we successfully closed the first $2 million venture capital financing for KnowledgeVision Systems. And there was a little extra pressure on us, because our company is all about tools to help people present better and to reinvent the business presentation for an online, on-demand world. My four-month fundraising presentation marathon drew on everything I’d learned from a career as a journalist, a columnist, an executive, and a documentary filmmaker. Yet, curiously, I found myself, early on, making rookie mistakes that are embarrassing in retrospect.
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Posted by Michael Kolowich on Friday, January 14th, 2011 , Posted in Blog, Corporate Storytelling, Online Presentation Platforms, Online Presentation Strategies , 3 Comments »
Back in 1959, Walt Disney Studios released “Sleeping Beauty,” a pioneering animated film. Using new cinematic techniques – Technirama widescreen, the SuperTechnirama 70 film process, and a full-length live-action reference model for the animators – Disney created a film that was so alive that it fairly jumped off the screen.
The movie shot straight into the ears, eyes, minds and hearts of millions of children in the audience, in a very intimate way. The film captured and conveyed the sweetness of Princess Aurora, the delicious wickedness of the witch Maleficient, the affectionate goofiness of the Good Fairies and the shining goodness of the Prince.
Fast-forward to 2010. It’s now possible to achieve a similar effect for business communications.
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Posted by Michael Kolowich on Friday, January 7th, 2011 , Posted in Blog, Content Marketing, Online Presentation Strategies , No Comments »
Long ago, legendary advertising man Fairfax Mastick Cone lamented: “Our inventory goes down the elevator every night.” He was referring, of course, to the people who produced his ad agency’s creative product; without the people, there was literally no product inventory.
His statement is as true today as it was for the Cone, Foote & Fielding ad agency back in the 1960s. In 2010, your “inventory” of people – with their ideas and expertise – is a vital part of every sale. Customers want to see the people behind the products and services they buy. It’s the Age of Content Marketing: Businesses provide free information and useful advice to establish trust and credibility before asking for the sale.
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Posted by Michael Kolowich on Friday, December 31st, 2010 , Posted in Blog, Microsoft PowerPoint, Online Presentation Platforms, Online Presentation Strategies , No Comments »
The business presentation has become a near-universal tool for selling ideas and products. More than 30 million PowerPoint presentations are given every day.
Some of those presentations may actually work. But I’m guessing that most do not.
Why? Because business has changed dramatically since PowerPoint (and, for that matter, Harvard Graphics and Lotus Freelance) was invented in 1984, but the business presentation hasn’t.
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